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LUXURY RENTAL INVESTMENTS Part 2: Neighborhood Personalities

Part 2: Neighborhood Personalities, Something for Everyone

By Christina Dube

San Diego’s evolving tourism

Tourism is an economic driving force for San Diego County and has been for decades. San Diego consistently ranks high as a top U.S. vacation destination so it’s no surprise that both hotels and short-term residential units have been very successful here.

For outside investors, understanding the personality of San Diego’s many and diverse neighborhoods, is an important part of marketing to a desired demographic. Let’s explore some of San Diego’s old favorite spots as well as some great alternatives.

Play Hard – Party Hard

Mission & Pacific Beach are well-known for daytime fun in the sun with plenty of party offered at night. Surfing, sailing, biking, skateboarding and proximity to amusement parks are what draws the crowds. While most people head Downtown for a club experience, there is still plenty of nightlife here with laid-back bars and restaurants.

Oceanside has undergone rapid and exciting revitalization and is quickly becoming a new “hot spot”. Close to Legoland, with rave new restaurants and breweries, upscale bowling alleys and a less crowded beach scene, think of Oceanside as the destination for hipster young couples with small children.
La Jolla Luxury Rental – Deborah Greenspan, Pacific Sotheby’s International Realty DRE 01733274


Upscale Beach Experience

For those who would rather valet park than bike, La Jolla and Del Mar are the obvious choice. High-end restaurants, stunning beach views, race-tracks and art events are what attract domestic and international travelers to these areas.

For upscale resort experiences, a short drive inland brings us to The Inn at Rancho Santa Fe, Rancho Valencia or the renowned Rancho Bernardo Inn. These luxurious locations offer world-class golf & spa – a great alternative for the exclusive experience with a “wine country vibe”.   

Rancho Santa Fe Luxury Rental – Catherine & Jason Barry Team 00865698, 001147550, 02013631

Food & Culture

Hillcrest & North Park, while decidedly more residential, are where you find San Diego’s best restaurants, bars, shops, bakeries and the most LGBTQ-friendly neighborhoods of San Diego. Quaint Craftsman style homes, walking distance to Balboa Park’s endless events, gardens and museums are all reasons to love visiting these areas.

South Park has gained recognition in the past few years with new businesses and small local breweries and a crop of young families moving in, earning a reputation for an authentic local feel in the Park neighborhoods.


Big City Fun

Young couples, singles and globe-trotting baby boomers alike relish the nightlife and walkability of Downtown. San Diego’s famed waterfront district attractions include Petco Park, theaters, concert venues and the Convention Center. Events like Comic-Con and the newly relocated Kaboo, bring the energy that downtown is famous for.

Little Italy – quiet streets, outstanding cafes and water views lure both residents and part-time visitors to one of San Diego’s favorite tucked-away downtown neighborhoods. While most families with children flock to other areas in San Diego, these locations are much more popular with both older and younger working professionals.

The Grand Del Mar – Luxury Fractional Ownership – Angela Meakins Willis Allen Real Estate DRE 01459726

With so much rapid revitalization and rebranding, San Diego’s tourist draw is solid. Understanding the personalities and ever-changing ordinances of San Diego’s Cities is vital for any potential investor. According to data analytics site AirDNA, San Diego County has over 11,000 short-term rentals on various platforms. The site is a great resource for investors wanting data on occupancy rates, frequency, and profitability factors but it doesn’t include the revolving details such as permitting, fees, and potential legal changes that largely affect investments. It is best to consult local area real estate professionals when considering where and how to manage San Diego real estate assets.



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