may’s LUXURY panel: Why you need to hire a realtor?

the MAY Luxury Real Estate Panel A panel of our PREMIER luxury San Diego Real Estate professionals answer the question, Why do you need to hire a realtor? why not sell your home yourself? 


The Luxury Panel is a rotating group of San Diego’s top Real Estate professionals who specialize in the luxury market sharing their expertise on hot topics and home buyer & seller questions.

Why is it important to hire a real estate agent instead of trying to selling your house yourself?


“Agents provide more access to the free market through their broad network and access to the MLS. Their marketing expertise and staging capability can result in a higher sales price. Agents will show a home professionally and ascertain valuable feedback that buyers will never share directly with a homeowner.  Agents can negotiate unemotionally and effectively and access all necessary disclosures and documents.”

Janet Lawless Christ

Coldwell Banker Previews International




“With CB’s powerful network of websites and worldwide network of offices and agents, I can reach the 58% of buyers coming from out of the area that sellers can’t reach themselves.  Today over 90% of all buyers go online to look for homes before contacting an agent. The majority of weekend buyers search via mobile devices. CB has an app that allows buyers to use their iPhones to pull up listings in an area where they are driving.  My advice: Hire an experienced Realtor – they have great tools to sell your home.”

Nancy White

Coldwell Banker Previews International


“Selling a house can be a very stressful experience. A professional agent who is dealing with selling homes every day has intimate knowledge of the real estate contract as well as negotiating skills that are valuable to a homeowner.  In today’s complex environment, it is important to hire a professional who can guide you through the complexities of a transaction as well as potential pitfalls that may come up during the process. An agent will protect your assets as well as your time and investment.”

Roxanne Govari

Pemberley Realty




“The behind-the-scenes workload taken on by an agent for a seller is often overlooked.  Agents are skilled at getting the best possible exposure for your property locally, nationally and internationally through affiliations and all types of media/web outlets. Additionally, homes for sale by owner can take longer to sell.  It is important to work with a luxury agent that is well respected in the industry and skilled at negotiating top dollar for your property, facilitating a smooth and seamless sale.”

Sean Caddell

Willis Allen Real Estate


“Selling a home is a major financial and emotional undertaking. Hiring a professional can alleviate the stress that comes along with selling your home. Experienced agents have intimate market knowledge and can help set an appropriate list price in order to get a home sold quickly and market it in a way to get the highest price possible. It is important to have the buffer of an agent during negotiations and Sellers can utilize an agent’s expertise during the escrow process to ensure a successful close.”

Lori Bothwell

Barry Estates



“There are a plethora of benefits to using a high-octane real estate broker such as myself to represent you in the marketing and selling of your home. Experience of 35 years in an ever-changing market, representation from the 7th most admired company (according to Fortune Magazine), obtaining bonefide prequalified buyers, not tire-kickers and unsurpassed service – see my references.”

Cher Conner

Berkshire Hathaway HomeServices


“One of the largest advantages to using an agent is the vast key contacts & relationships accumulated by the agent over the years. The wide spread reach of having your property featured on the MLS and having strategic marketing in place to reach buyers locally & internationally are both instrumental in attracting the right buyer to your home   An agent like myself, will not just list the home for you, but will guide you through the entire process from start to finish.”

Gregg Whitney

Billionaires Row La Jolla


“Licensed real estate agents have access to list the property on the MLS (Multiple Listing Service) to advertise the home to thousands of Real Estate agents instantly. The greater the exposure the greater chances to sell the property in a shorter period of time. An agent is a licensed professional, experienced on how to effectively market the property, negotiate the price in the seller’s best interest and assist in the entire process of the transaction to the close of escrow.”

Ingrid Siikov

Hunter & Maddox Int’l RE



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