Home Design & Decor: Floor Candy: “Rugs are a treat for the eyes!” So says rug expert and design arbiter Bruce Assadnejad of Divine Interiors. We asked Bruce to help us break down the most popular styles to make it easier for you to choose your perfect Floor Candy.
FLOOR CANDY: RUGS
“Rugs are a treat for the eyes!” So says rug expert and design arbiter Bruce Assadnejad of Divine Interiors. Having so many choices can make this important, and often expensive, decision a difficult one. We asked Bruce to help us break down the most popular styles to make it easier for you to choose your perfect Floor Candy.
Also called tribal, these dramatic beauties generally hail from the mountainous desert regions like northwest Iran where Bruce tells us cold winters and mild summers make for perfect grass and happy sheep, leading to some of the finest wools you can find. As the name suggests the designs tend to be more angular and bold, often with saturated colors that reflect the slightly harsher environment they come from.
Historically designed for French royalty these lean more toward the formal and fancy side. Defined by a flowery design they are most often created of 100% wool although wool and silk blends can be found. The technique employed in creating the design involves many many very small stitches and are traditionally made by weavers that live in the city rather than the country. One of Bruce’s favorite Victorian styles are Kerman rugs from Iran.
This casual, comfortably-worn style is the most popular and versatile choice for Southern Californian’s according to Bruce. With a more muted look in pattern and color that easily translates from beachy chic to modern, transitional, or traditional homes it offers that perfect sense of laid back luxury and is also highly durable and therefor a great choice for high traffic areas…win and win. The method of Village Rugs date back generations upon generations and they are often still created in the same villages they were hundreds of years ago. Authentic antique village rugs will run more expensive but there are brand new “antiqued” styles that go through a rigorous wearing-in process to emulate that perfect patina and suppleness of the real thing at a more affordable price.
A much more minimalist approach to pattern and color gained major popularity in the 1960’s and 70’s. Losing the formal borders and medallions found in the other rug styles many of the great contemporary rugs today come from Tibet.
Visit Bruce and see the incredible selection of new, antique, imported and local rugs he has in his showroom! www.divineinteriorshomefurnishings.com
Showroom photos by David Hebble Photography + Film