Summer 2014 Willis Allen Real Estate COLLECTION

Monday July 7, 2014 As our friends at Willis Allen Real Estate continue to celebrate their centenial year in business they have just released their Summer issue of COLLECTION that is chock full of amazing San Diego Luxury Real Estate, check it out…



To find out more about their company, what they have been up to the last 100 years, and all that Willis Allen Real Estate is, click here!

Excerpt from MARKET MAYHEM: DEMYSTIFYING THE SAN DIEGO HOUSING MARKET a letter from Willis Allen President & Owner, Andrew E. Nelson:

“Pricing properly is one of the most challenging tasks that a broker has in any market. If a property
is exactly what a buyer desires and in pristine condition (both of which are rare) a particular
buyer will pay a strong price for it without hesitation. And, if it doesn’t sell in the fi rst 30-45 days,
the strong odds are that a signifi cant price adjustment of 5-10% is the next step. Sellers have yet
to recognize this, and it is to their own demise. To remain overpriced means a property may be
“on the market” but importantly, it is not “in the market.”
What will create an accelerated market? A shift in buyers’ attitudes from skepticism to
confi dence. A perception that our economy nationwide shows strength. And a belief that our
political leaders professionally communicate and cooperate. That overall sense of economic
wellbeing will be like a shot in the arm to the San Diego housing market.”

Read the full letter in the Summer 2014 issue and pick up a copy at any of the 6 Willis Allen Locations in San Diego! Rancho Santa Fe, Del Mar, La Jolla, Coronado, Point Loma, Downtown San Diego 



View previous issues of Collection.

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